What does personal branding cost at Known Up?

What the monthly LinkedIn fee covers

The $1,200 monthly package covers LinkedIn profile optimisation, monthly content, engagement and comments, plus lead research and personalised conversation starters. The work connects what someone learns from your profile with the perspective they see in your posts and the conversations you start.

Content volume, engagement activity, outreach, revisions and delivery timelines are agreed before work begins. Use those details when evaluating the proposal, because two retainers with the same headline price can cover very different responsibilities.

What changes at $1,800 per month?

The combined package adds search visibility work to the LinkedIn package. That includes SEO auditing, topic research, on-page optimisation, question-led content and visibility reviews. AEO refers to answer engine optimisation; GEO refers to generative engine optimisation.

The additional $600 is intended for businesses whose audience also researches their expertise through search engines and AI-assisted discovery. A clear offer, accessible website and useful content provide the starting point. If your immediate priority is LinkedIn, discuss whether the focused package is a better fit.

How the website project differs

The $800 website fee is a one-time project price. Visual direction, responsive development, clear service presentation, foundational search setup and domain launch support form the offer. Page count and functionality are agreed before starting.

A project with a complex booking workflow, a large content migration or custom integrations needs its own scope. Describe the required behaviour in the brief so both sides can distinguish the core website from additional work.

What should you confirm in a proposal?

• The monthly deliverables and publishing responsibilities.
• The interview, feedback and approval process.
• The agreed approach to engagement and outreach.
• The review schedule and measures that match your goal.
• Any additional tools, hosting, domain, media costs or applicable taxes.
• Payment terms, revision limits and how changes to scope are handled.

All published Known Up prices are in USD. Additional costs and applicable taxes are confirmed in the proposal. The proposal is also where you should confirm any contract duration or cancellation terms.

A useful way to judge value

Start with the time and specialist input you need. A founder who can supply strong experiences but struggles to develop them into consistent content needs a different level of support from someone with an established writing rhythm. Ask which parts of the process you will still own and which parts the agency will take on.

Review the current pricing page before deciding. These are Known Up’s published prices, rather than a claim about average agency fees across the market. For broader selection criteria, use our agency comparison guide.